Burning Man’s rabid brand of loyalty is changing the events business
Yay. I'm actually planning to attend Burning Man 2016, with two friends I met when I went to Tomorrowland who are really dear to me (that story another time). For a while I've been reading about the festival, seeing tidbits here and there. And it always adds little pieces of excitement each time.
But this article was such a strong evidence of their culture. I've been to a few events in my time and scalping has continuously been a huge issue. ESPECIALLY in Sydney where tours are rare, tickets are rare, and people have the extra income to be like "Yeah I'll pay double the price, I can afford it". Of course, no one likes to pay double but if people are buying, it only encourages people to continue scalping.
So it's nice to see there are ways to curb it. The parts I just loved reading:
- Burners remain an active and connected network all year long, hosting spin-off events around the world and planning intricately designed theme camps. Because the community remains so engaged, it’s easier to extinguish bad players.
- Selling tickets for a profit, Jim explained, violates the spirit of the event, which also counts “de-commodification” and “communal effort” among its principles. Burners hold those principles in high regard and will go to great lengths to preserve them.
- Attendees themselves express similar sentiments. “Most of what I read says, ‘please don’t buy tickets above face value. It undermines the spirit of the event and begins a downward spiral,’” Alexander Pagliere, who’s planning on attending his fourth consecutive Burning Man this summer.
- “In general I find the kind of person who wants to go to Burning Man is the kind of person who believes their actions impact the community.”
- According to the Burning Man 2014 official census, only 0.7% of attendees said they had bought their ticket from a third party reseller, and 2.1% said they got theirs from a stranger. Meanwhile, 1.9% said they paid more than face value, while 3.8% paid less—and 9.8% paid nothing at all.